Saudi Cup 2022 Campaign photography and retouch

Saudi Cup — Advertising Campaign
Photography & Creative Direction

This project involved on-location photography for The Saudi Cup, the world's most valuable horse race, followed by full creative concept development and campaign design. The scene — a jockey and racehorse crossing the finish line — was shot live on location, capturing motion, dust, and atmosphere authentically.

In post-production, the creative concept was built around the idea of victory and prestige: a surreal dust cloud was digitally sculpted to form the silhouette of a trophy rising behind the winning horse, symbolizing the ultimate prize of the race. The composition merges real photography with digital art direction to create a powerful, cinematic key visual that captures the thrill and prestige of the event, ready for use across outdoor, digital, and social media advertising.

Services Provided:

• On-Location Photography

• Creative Concept Development

• Digital Compositing & Retouching

• Advertising Campaign Design