Executive Portrait Shoot Georges Kern — CEO of Breitling

Executive Portrait Shoot
Georges Kern — CEO of Breitling

This project involved photographing the CEO of Breitling during a live, on-camera interview. The main challenge was capturing high-end, editorial-quality portraits within a tight window of time, without disrupting the natural flow of the conversation. The approach demanded a discreet, unobtrusive shooting style working around dialogue, gestures, and expressions to capture authentic moments as they unfolded.

The goal was to deliver strong, cinematic portraits that convey authority, confidence, and personality, all under real-time, unscripted conditions. The shoot was executed on the Sony α1, chosen for its speed, silent shutter, and exceptional image quality ideal for a fast-paced, low-disruption environment. A combination of portrait lenses was used to capture both tight, detailed close-ups and wider environmental shots, adding visual variety while maintaining a consistent tone throughout. Lighting was carefully controlled to stay unobtrusive yet effective, producing soft, directional light that flattered facial features and added depth without drawing attention away from the interview itself.